May 23, 2023

Typography / Task 2: TYPOGRAPHY EXPLORATION & COMMUNICATION

03.05.2023 - 23.05.2023 / Week 5-Week 8
Chai Wan Sin / 0363470
Typography / Bachelor of Design (Honours) in Creative Media
Task 2: Typography Exploration & Communication

INDEX

1. Lectures

2. Instruction / Task 2: Typographic Exploration & Communication

3. Feedback

4. Reflections

5. Further Reading

LECTURES

Week 6

Mr Vinod gave us some suggestions and feedback to improve our work.

Mr Vinod showed us some examples of the headline expression.

He also showed us that what we need to include in our blog.

Week 7

Mr Vinod need us to post our Task 2 Editorial Layout on Facebook and he won't be giving us feedback this week.

Task 2 submission dateline: 26.05.2023.

Mr Vinod gave us an exercises. He asked us to use 5 different nibs for writing in class.

Different nibs: Calligraphy, Semi-Broad, Super Fine, Standard Fine, Brush, Round and etc.

INSTRUCTIONS

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Task 2: Project 1 - Typographic Exploration & Communication (Text Formatting and Expression)

We are required to download Task 2 Editorial option and layout the research and references.

Identifying text in a layout and measuring the amount of space used.

Thumbnail Sketches.

Out of the three editorial text options, we will select one.

My theme of choice: Unite to Visualise a Better World

We are requested to use InDesign with two 200mm x 200mm pages and the 10 fonts given.

Minimized for graphic elements.

1. Research

At first, I try to do research and explore as more editorial spreads as I can. It would help me in developing my ideas in further practices.

Figure 1.1: References and Ideas from Pinterest (04.05.2023- Week 5)

2. Sketches

After researching, I tried to sketch out some different layouts.

Figure 2.1: Sketches #1 (05.05.2023- Week 5)

Figure 2.2: Sketches #2 (05.05.2023- Week 5)

Figure 2.3: Sketches #3 (05.05.2023- Week 5)

Figure 2.4: Sketches #4 (05.05.2023- Week 5)

The first sketch, which I believe is the greatest. Then I started digitalised them to create a final layout.

3. Headings Expression Explorations

#1. They should be connected to one another or in a circle if possible. So, I tried making it in a curve.

Figure 3.1: Headings Expression Explorations #1 (06.05.2023- Week 6)

#2. All I want in Layout 2 is I want to put the font together like a puzzle.

Figure 3.2.1: Searching

One continuous line drawing of two young businessmen push puzzle pieces to unite them as sign to start business collaboration.

Figure 3.2.2: Headings Expression Explorations #2 (06.05.2023- Week 6)

#3. I am using different typeface for the headline to present the word, I magnify the word world.

Figure 3.3: Headings Expression Explorations #2 (06.05.2023- Week 6)

#4. I disassembled the font, and put the sub-heading in the centre to embellish it.

Figure 3.4: Headings Expression Explorations #3 (06.05.2023- Week 6)

4. Layouts

Figure 4.1: Text Formatting Layout #1(08.05.2023- Week 6)

Figure 4.2: Text Formatting Layout #2 (08.05.2023- Week 6)

Figure 4.3: Text Formatting Layout #3 (08.05.2023- Week 6)

Figure 4.4: Text Formatting Layout #4 (08.05.2023- Week 6)

Figure 4.5: Text Formatting Layout (Blocked out) (08.05.2023- Week 6)

Modification

Figure 4.6: Modification Text Formatting Layout #1 (08.05.2023- Week 6)

Figure 4.6.1: Final Text Formatting Layout #1 (08.05.2023- Week 6)

Figure 4.6.2: Final Text Formatting Layout #1 (Blocked out) (08.05.2023- Week 6)

Final Text Formatting Layout

Head

Fonts:

Futura- Condensed ExtraBold (Unite to Visualise a Better)
Bodoni 72- Bold (WORLD)

Type Size:

48 pt (Unite to Visualise a Better)
150 pt (WORLD)

Tint: 100% (head), 10% (background)

Sub- head

Fonts: Futura Std- Bold

Type Size: 14 pt

Body

Fonts: Gill Sans- Regular

Type Size: 12 pt

Leading: 14.4 pt

Paragraph Spacing: 14.4 pt

Alignment: Left Justified

Margins: 5mm (Top, Bottom, Left, Right)

Columns: 1

Gutter: 4.233mn

Figure 5.1: Final Layout with Grids- JPEG (16.05.2023- Week 7)

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Figure 5.1.1: Final Layout with Grids- PDF (16.05.2023- Week 7)

Figure 5.2: Final Layout with Grids- JPEG (16.05.2023- Week 7)

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Figure 5.2.1: Final Layout with Grids- PDF (16.05.2023- Week 7)

FEEBACK

Week 6

General Feedback: Doing the work simple but not simplistic, maximum 65-75 words in one line. Headline is important, make it clear. Using the given size and use the format correctly.

Specific Feedback: Let the word in same line length and the paragraph spacing not to too big.

Week 7

General Feedback: It is advised against using the Bodoni font in body text. Doing more practise should be made with typeface sketches when conducting research.

Specific Feedback: No feedback is given in Week 7.

REFLECTION

Experience

I have applied that you should finish your sketching before beginning the entire task. It will efficiently guides me through my digitalizations work. I also made an effort to get some input from my peers on my work. I thought it worked really well, and they provided a lot of good advice.

Observations

Doing design work is a multifaceted process that combines creativity, technical skills, problem- solving, and collaboration. It requires a blend of artistic vision, analytical thinking, and the ability to adapt to changing requirements. Designers continually strive to create visually appealing and functional solutions that effectively communicate messages.

Findings

I found out that we need to doing more research and thoroughly understanding the problem they are trying to solve. This involves conducting research, gathering insights, and empathising with the users ,readers or target audience. The better problem is to understood, the most effective and relevant the design solutions will be.

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Chai Wan Sin（0363470）